In this video, I explore the new branding of Feastables candy bars and how Mr. Beast (Jimmy Donaldson) is targeting a younger audience. The shift from highlighting Mr. Beast's name to focusing on the Feastables brand indicates his intention to establish Feastables as a standalone brand. I also draw parallels with Gary Vaynerchuk's kid-friendly VeeFriends project. Jimmy's thoughtful approach and desire for positive change, reflected in his philanthropy, make Feastables more than just another gamer-endorsed product. It's exciting to see Feastables making its own mark in the market.