From Sue Storm to Shakin Espressos - Why Sex Still Sells

1/14/25

In this video, I explore the fine line between edgy and exploitative marketing, starting with my recent Dunkin’ drive-thru chat about their Sabrina’s Shakin Espresso. From celebrity endorsements to flashy campaigns, I reflect on how marketing often prioritizes stereotypes over substance. Then I shift into gaming, highlighting Marvel Rivals and the over-sexualized Susan Storm “Malice” skin as an example of how games still pander to young male audiences. These tactics alienate diverse players, including women and “seasoned” gamers like myself, reinforcing outdated norms.

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The Evolution of Feastables: Mr. Beast’s Strategic Rebranding